There’s more to effective networking than good grooming and breath mints. Not too long ago I attended a networking event sponsored by my local industry trade organization OMPA. It was a fun format: sort of ...
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Casting Insights: A Peek Behind the Scenes of a Typical Commercial Production
When it comes to building a career as an actor, knowing what goes into the projects we audition for can be invaluable. In this article, Casting Networks regular blogger Terry Berland sheds some light on ...
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VO is for Closers!
Voiceover work involves sales, and not just when we book a commercial. Sales. To this day that word makes my stomach turn just a wee bit queezy. Okay, maybe not the word itself, but the concept of ...
Read More »Once More with Feeling!
Retakes – love ‘em or hate ‘em, they’re part of the gig. Whether performing a voice over script or singing a song, recording session retakes can be like a stroll in the park, or like ...
Read More »Working with New Voiceover Clients
New areas and niches for voiceover work are springing up all the time, making right now an exciting time to be a Voice Talent. New opportunities mean first time clients as well. Terrific! But let’s ...
Read More »Voiceover Golf Ninja for Hire
It’s human nature to conflate cost with value. Want proof? Lurk around the sales racks at any store and eavesdrop on the conversations. How often do people mention the original price of a marked down ...
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VO Secrets from the Dark (Production) Side
This one is primarily for my fellow voiceover artists who might wonder what really goes on in the mysterious world of a commercial production agency. Because my last position before taking the plunge to do ...
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Best Sales Tool in the World!
What is the World’s Best Sales Tool? Here’s a hint: it comes in pairs and most people are born equipped, though it’s often not used to it’s full potential. Ready for the answer? (Drumroll) A ...
Read More »Happy to be of Service!
Frank Sinatra. Ol’ Blue Eyes. The one thing most of us know about him is that he did it his way. Except that he didn’t. He hated the song My Way, and wasn’t shy about ...
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